Case Studies

Amway China

Key Objectives

Provide a world class experience for the largest incentive event to come to New Zealand.

New Zealand was chosen as the destination for Amway China’s 2018 leadership incentive and after an 18 month consultation process, HQ New Zealand were trusted as the dedicated event partner to deliver this benchmark-event. With 6300 delegates, this was the longest programme in terms of duration in Amway China’s history and the farthest destination travelled to – Queenstown, New Zealand. The 5 day itinerary included an action packed itinerary showcasing the very best of what the region had to offer while catering to all individuals.

Ellen Rhodes, HQ New Zealand’s Sales & Marketing Director, said the Amway programme coincided with one of the most unsettled and challenging Autumn weather patterns that Queenstown had experienced in recent times. “Months of planning and meetings were held with our supplier partners to ensure that there was one solid line of communication and that contingency plans were designed and delivered seamlessly”. The incentive boasted Amway’s highest-ever gala dinner location, 1,670 metres up Coronet Peak. Showcasing a true Winter Wonderland, it incorporated an amazing 3D technology display on the mountainside, while some delegates experienced snow for the first time.


The event won big acclaim with the Amway delegates rating the Queenstown programme one of the best ever with a satisfaction rating of 96%. Tourism New Zealand’s Chief Executive Stephen England-Hall says: “Having Amway China, a globally recognised brand, rate the Queenstown programme as one of the best is a huge accolade. We have already seen an increase in interest in New Zealand as a host destination, especially in China.”

If you want the perfect backdrop to deliver some awe-inspiring experiences and need a trusted event partner, HQ New Zealand are the head and heart behind Queenstown events for 20 years and counting.