Case Studies

Breathtaking Wilderness Awards Ceremony in the Rees Valley

Key Objectives

An Asia-Pacific division of a global medical company sought an extraordinary, out-of-the-box experience for its prestigious President’s Club incentive. Designed for the top 40 performers, this exclusive programme allowed achievers to bring a special guest—resulting in a meaningful group of partners, friends, and family members, including parents and children.

The client’s brief was to move completely away from traditional, formal dinner-style corporate awards and instead create a deep, immersive connection with New Zealand’s pristine natural environment. They required an unforgettable setting that would celebrate hard work while offering a moving experience for both the qualifiers and their loved ones.

Impact

Leveraging our extensive local knowledge and destination management experience, HQ New Zealand orchestrated a seamless, cinematic journey into the heart of the Southern Alps.

The adventure began with private helicopter flights transporting guests high above the region to a spectacular mountain glacier for a memorable group photo session. From the peaks, guests descended into the untouched wilderness of the Rees Valley—a location so dramatic it felt like a real-life movie set.

Rather than standard staging, HQ New Zealand utilized a beautiful, natural plateau within the valley as the official awards stage. Surrounded by soaring mountains and untouched landscapes, award recipients were welcomed to the “stage” alongside their guests to receive their accolades, celebrated with flowing champagne.

By stepping outside the traditional ballroom, the ceremony became a profoundly moving and intimate milestone. This bespoke solution perfectly combined luxury logistics with New Zealand’s raw natural beauty, leaving a lasting impact on the global team and their families.